![]() ![]() ![]() JJ: What does it look like to be more relationship oriented? Are there certain tactics that you use or different ways you train employees to think more in terms of relationships and less in terms of selling products and services? But how you see it come to light - in terms of the solutions that we offer, the way our retail branches look, the way you feel when you're in them, and the solutions that are available to you over mobile or internet - will continue to improve so that we meet customers where they are versus having them come to us. We’re not here to offer our customer a product or a service - we’re here to bring you solutions to help you live your life or improve your business on a day-to-day basis. You’ll find a company who wants a relationship with you. In five years or anytime in the future, you’ll still find a company that has your best interest at heart. It certainly will mean that it's easier to connect to us anytime and from anyplace so that you can actually get the business of banking done and go on with the business of living. It might mean that you find us in more of your “neighborhood locations”. That might mean that we have more capabilities available on the devices you carry, in your home, your car, or on your person. MELISSA STEVENS: Over the next three to five years, you’re going to find more of us coming to meet you as a customer - where you are. What is it going to look and feel like to be a Fifth Third retail customer five years from now? ![]()
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